Archive: market size


The Trick to Evaluating Market Size

By Adam Sharp on November 17, 2020

One of the most important (and trickiest) factors to evaluate in startup investing is the size of the opportunity. How big can a startupĀ  become? How big is the market it sells into — and how fast is it growing? Before investing in any startup, you need to be sure that it has the potential to return 50x-to-100x. So if you invest when a startup is worth around $10 million, there needs to be a viable…
Early investors have few metrics to go by when evaluating potential startup investments. Here are five metrics, in particular, that investors often misconstrue.