Archive: CPG
New Pick: A Remarkable Brand Reinvigorating the Energy Drink Space
By Vin Narayanan on November 3, 2022
Note: This recommendation was co-authored by KingsCrowd Investment Research Analyst Teddy Lyons. When you evaluate consumer packaged goods (CPG) startup investment opportunities, you need to focus on three critical components: Traction Brand Team. As long as the market size is big enough — and it usually is — these are the three most important factors in deciding whether or not to…
New Pick: A Luxury Beverage Brand That’s Amassing a Global Following
By Andy Gordon on September 16, 2021
Deal Details Startup: Amass Security type: Preferred equity Valuation: $75 million Share price: $3.8 Minimum investment: $498 Where to invest: SeedInvest Deadline: February 12, 2022 Amass is a luxury lifestyle beverage brand. But it’s also so much more. To help you…
New Pick: The Future of Bottled Juice
By Andy Gordon on May 20, 2021
Deal Details Startup: Genius Juice Security type: Crowd SAFE* Discount: 20% Valuation (cap): $14 million Minimum investment: $100 Where to invest: Republic Deadline: September 16, 2021…
Startup Insider: Assessing CPG Startups
By Early Investing on January 25, 2021
Two weeks ago on First Stage Investor‘s Startup Insider, Andy Gordon and Vin Narayanan discussed how to evaluate biotech and pharmaceutical startups. In this week’s Startup Insider, Andy and Vin explore the different factors people need to consider before…