Archive: advertising
New Pick: For This Startup, “Giving Back” Is a Seamless Marketing Strategy
By Andy Gordon on June 27, 2022
A few months ago, a founder pitched me on an interesting idea. It involved drinking and a form of bribery, so naturally I was interested. Her company increased attendance to a business event by sending a bottle of wine to invited participants. She claimed that attendance shot up 20% to 50% with her offerings in play. I liked the idea… but only when applied to paid events. While effective, her idea isn’t exactly cheap. It works…
Earn Basic Attention Tokens for Using Brave
By Andy Gordon on April 30, 2019
Airdrops are a great way to earn free crypto. But even better than a temporary airdrop is a crypto giveaway without a deadline. That’s what Brave offers. Brave, headed by co-founder and CEO Brendan Eich (creator of the JavaScript programming language and former Mozilla CEO), is a privacy-focused browser…