Startup Insider: How Founders Can Expand Beyond Their Home Region

A founder’s ability to break out of the region where they started their company is a major factor in determining their success. 

Starting a small business in the suburbs of Ohio is one thing — expanding that business to Chicago, New York and San Francisco is very different. And vice versa for companies starting on the coasts.

This challenge raises a few questions. How do startup founders break out of their home region? How much of that experience can they apply to other regions as they expand? And is it better to come up with a product in the midwest and expand from the middle of the country out? Or to start on the East Coast or West Coast and expand across the country from there?

The venture capital community favors one of those options. But Andy Gordon and Vin Narayanan strongly disagree. 

In today’s Startup Insider, Vin and Andy discuss how location impacts product-market fit, which city may be the best gauge for widespread adoption and more. 

Thanks for watching!