Pre-IPO Profits

Focus on Traction When Investing in Startups

Focus on Traction When Investing in Startups
By Adam Sharp
Date May 4, 2021
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Traction is by far the most important signal for startup investors. That may seem obvious. But when I started out, I was more excited about investing in breakthrough technology. I often overlooked a company’s traction when I made my investment decision. But really, there’s nothing more…
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