Author: Andy Gordon

I made my chops as an entrepreneur and investor with over 30 years of experience at building wealth for myself and others. I graduated from the London School of Economics a year after the bicentennial. By the way, this is the same school that produced 34 heads of state including John F. Kennedy… and another 18 Nobel Laureates…

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New Pick: Invest in Cheaper Energy for Everyone

DEAL DETAILS Startup: Neighborhood Sun Security type: Future equity Agreement (Wefunder SAFE) Round size: Up to $1.07 million Valuation cap: $15 million Minimum investment: $100 Investment portal: Wefunder Deadline: October 23, 2020 Here in Maryland, where I live and work, we’re an equal opportunity energy provider. The state uses gas, petroleum, coal and nuclear. Diversification didn’t…

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Update: Yahyn Looks Stronger Than Ever

By Andy Gordon on September 24, 2020

We recommended Yahyn back in May. It lets you shop for your favorite bottles of wine online and have them shipped directly to your home.  Whenever I talk to Yahyn Founder and CEO Pierre Rogers — like I did…

Keep An Eye On the U.S.-China Tech War

By Andy Gordon on September 23, 2020

The U.S. government doesn’t trust big Chinese tech companies. Their close ties to the Chinese government mean that they can be used as instruments of the Chinese state. Hence, Trump’s ultimatum to TikTok to transfer ownership to willing U.S. buyers.  The Chinese internet colossus…
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New Pick: Invest in Smart Cities

By Andy Gordon on September 17, 2020

DEAL DETAILS Startup: Cityzenith Security type: Common stock Valuation: $27.4 million Price per share: $1.15 Minimum investment: $500.25 Where to invest: StartEngine Deadline: July 1, 2021…

How Startups Can Help Protect Our Elections

By Andy Gordon on September 16, 2020

We’re in the midst of a presidential election. Along with the campaigning, speeches and crowds is the inevitable increase in disinformation. I hate it. It gets in the way of an honest national discussion on issues that engage us and divide us. …
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Update: Digital Brands Group’s Big Holiday Plans

By Andy Gordon on September 14, 2020

DBG (Digital Brands Group) has been busy.  DBG holds a special place in our hearts — and in our portfolio. It’s the only startup we’ve recommended three times. We originally recommended DBG in 2016. Back then, the company went by…
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New Pick: The Future of Sustainable Supply Chains

By Andy Gordon on September 3, 2020

Deal Details Startup: Bext360 Security type: Crowd Note Valuation: $7.75 million Conversion discount: 20% Stage: Seed Minimum investment: $1,000 Where to invest: SeedInvest Deadline: September…

The Best Startups ‘Cheat’

By Andy Gordon on September 2, 2020

I love cheaters. In fact, I only invest in startups that “cheat.” I don’t mean companies that are running scams or lying about their services. No, I mean the startups that redefine — that cheat — the game of risk and reward. Companies that can lower…
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New Pick: Invest in Saving Millions of Lives

By Andy Gordon on August 31, 2020

DEAL DETAILS  Startup: Biopact CT Security type: Common stock  Valuation: $30 million  Share price: $1.55  Minimum investment: $465  Where to invest: Equifund  Deadline: February…

The Truth About Risk and Reward

By Andy Gordon on August 26, 2020

Whether you realize it or not, chances are you believe in the risk-reward trade-off. In its most basic form, it means the lower the risk, the lower the potential returns. And the higher the risk, the higher the potential returns. The basic idea sounds perfectly logical.
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Portfolio Update: Monogram Thinking Raise and Exit

By Andy Gordon on August 20, 2020

While COVID-19 has slowed down economic activity across the country, Monogram has actually sped up. We recommended Monogram to you almost exactly a year ago. It makes “perfect-fit” hip implants that will be followed by “perfect-fit” knee replacements. Monogram’s…
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Portfolio Update: Aavrani Has a New Look

By Andy Gordon on August 17, 2020

Aavrani keeps rolling on. I recommended the skincare company last October. Since then, the company has increased sales, added a couple of key hires and brought on hundreds of new influencers. And, to top things off, Aavrani recently finished a complete rebranding —…
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Invest in Award-Winning Tequila

By Andy Gordon on August 13, 2020

DEAL DETAILS Startup: AsomBroso Tequila Security type: Common stock Valuation (cap): $32.2 million Price per share: $3.95 Discount: Eligible for the StartEngine Owner’s 10% Bonus Minimum investment: $355…

3 Questions You Should Ask Before You Invest

By Andy Gordon on August 12, 2020

The best startups make the world faster, safer, cheaper, more convenient, less dirty and more fun. Their innovative products meet old needs in new ways — or address new needs in any way they can.  Of course, a startup needs a lot more than just a…
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Real Estate’s Unfair Advantage

By Andy Gordon on August 6, 2020

Note: This is a guest post from our friends over at MillionAcres. They’re at the frontier of helping individuals like you and me invest in alternative asset classes. And while we’ve urged you to invest in startups and crypto, MillionAcres believes in the investing power of real estate. And they…
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Invest in Connecting With Customers

By Andy Gordon on July 30, 2020

DEAL DETAILS Startup: goDeskless Security type: Crowd note Valuation (cap): $7 million Discount rate: 20%  Minimum investment: $100 Where to invest: MicroVentures Deadline: August 17, 2020 Conversion provisions:…