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Startup Insider: Why Startups Shouldn’t Fear Amazon

Startup Insider: Why Startups Shouldn’t Fear Amazon

It’s Amazon Prime Day, which means millions of people across the world are scanning Amazon’s marketplace for deals on everything from portable ice makers to dog DNA tests. This shopping holiday has historically generated massive sales. On Prime Day in 2020, third-party sellers on Amazon made more than $3.5 billion in sales across 19 countries. And Prime members around the world saved more than $1.4 billion.

This is what makes Amazon the giant of e-commerce. 

But it wasn’t always a giant. 


In today’s Startup Insider, Andy Gordon and Vin Narayanan recall Amazon’s humble beginnings, explore its journey of disruption… and explain why startups shouldn’t be afraid to take on the behemoth.

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